Not Eggsactly Free: ALDF Sues Egg Producers for False Advertising

Not Eggsactly Free: ALDF Sues Egg Producers for False Advertising | judys-eggs-package | News Articles Organics US News

 

You’ve probably seen “cage-free,” “free-range,” and “pastured,” on egg packages in your local markets. But what exactly do these phrases mean? Free ranging hens frolicking in sunny pastures? Or hens crowded together in confined spaces? The Animal Legal Defense Fund is headed to court to ensure egg producers don’t get away with deceiving well-intentioned consumers with misleading packaging.

ALDF is filing a class-action lawsuit against California egg producers Judy’s Family Farm Organic Eggs (“Judy’s Eggs”), owned by Petaluma Egg Farm, for false advertising. As you can see, the packaging implies hens have access to a natural outdoor environment. Children sit amidst green grass on a sunny day. A butterfly floats above, as a happy little hen roams freely with her chicks.

As Michael Pollan references in his book The Omnivore’s Dilemma, Petaluma Egg Farm “has clearly mastered the conventions of Supermarket Pastoral.”

Who could begrudge a farmer named Judy $3.59 for a dozen organic eggs she presumably has to get up at dawn each morning to gather? Just how big and sophisticated an operation Petaluma Eggs really is I was never able to ascertain: The company was too concerned about biosecurity to let a visitor get past the office.

Not Eggsactly Free: ALDF Sues Egg Producers for False Advertising | roam-scratch-play | News Articles Organics US News
Hens that can “roam, scratch, and play” in wide open spaces? (Photo by Ian Elwood)

This pastoral kitsch sounds nice, but in reality, Judy’s “Family Farm” is an industrial shed where hens are imprisoned indoors and can never step foot in the wide open fields of Sonoma Valley in their lives.

Cage-free is not cruelty-free. Concerned consumers aren’t just buying the product—they’re buying the story behind the product, and the promise that these hens lead decent lives with outdoor access.

Not Eggsactly Free: ALDF Sues Egg Producers for False Advertising | barns-on-judys-property | News Articles Organics US News
Cage-free life at Petaluma Egg Farm—where is the roaming, scratching, and playing? (Photo by William Rivas-Rivas)

With this deception comes substantial profit for companies like Judy’s Eggs. But it also violates California consumer protection laws and means an unfair disadvantage for legitimately free-range businesses. Meanwhile, these falsehoods allow producers to profit from the suffering of hens.

Not Eggsactly Free: ALDF Sues Egg Producers for False Advertising | judys-eggs-article-image-x2 | News Articles Organics US News
                           (Photo by Ian Elwood)

ALDF believes consumers have a right to know what they are purchasing. ALDF filed the case as a class-action on behalf of all consumers who bought Judy’s Eggs under the mistaken belief that the hens can roam outdoors. This allows all harmed consumers to recoup monetary damages that could total millions of dollars and send a strong signal to the industry that misrepresentations about animal welfare will not be tolerated.

“The lack of clarity regarding ‘cage-free’ and ‘free-range’ eggs is one of the reasons why this false advertising lawsuit is so important,” says Chris Berry, ALDF litigation fellow. “However, the best way to ensure your choices don’t harm animals is to reduce or eliminate eggs from your diet.”

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About The Author

Wendy Blanks is an independent researcher, journalist and activist. She is the Founder of TruWire Productions, LLC., and the Owner/Chief Editor for The Sleuth Journal. She has done investigative research in multiple fields and has a passion for sharing true news on various topics such as government corruption, natural health, human rights, globalism and other important issues that plague our society. Thankfully, we live in the age of information and sharing knowledge has become easier than ever. She has a deep desire to expose the truth in propagated information that is spewed from corporate/mainstream media. True journalism has been dead for some time and it is her goal to revive it. The Sleuth Journal streamlines groups of like-minded individuals and organizations to create a massive knowledge base for a ‘conscious awakening’ of what is really going on in today’s oligarchy pyramid that we call ‘society’. So many people are zombies by media, television and other means of mass brainwashing and we need to reverse the effects and give people back their minds, and in return, their power and will to change and challenge the system. Like The Sleuth Journal on Facebook. Follow The Sleuth Journal on Twitter. Join The Sleuth Journal group on Linkedin. Be sure to visit Drone Patrol to view and report drone sightings.

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