The parent companies of some of our favorite organic and natural brands contributed nearly half of the $46 million spent on the deceitful advertising that sunk Prop 37, the California Right to Know GMO labeling initiative. How do we prevent Pepsi, Kellogg’s and other multinational Junk Food Kings from pouring money into anti-GMO campaigns in Washington, Vermont, and other states?
Millions of consumers need to send these Traitor Brands a clear message: If they continue to side with Monsanto and the rest of the chemical companies, instead of with the consumers who have made them wildly profitable, we won’t buy their organic brands.
Why not just boycott the parent company brands? Those of us who support organics rarely buy products like Diet Pepsi or Kellogg’s Genetically-Modified-Sugar-Coated Frosted Flakes. The only way to pressure Big Food is to boycott the brands we actually buy. Brands like Kashi, Naked Juice, Horizon, Silk, Honest Tea and yes, even Ben & Jerry’s.
Let’s be clear. These Big Food companies are gobbling up organic brands to make money and to greenwash the fact that industrial agriculture, factory farms, and their so-called “conventional” brands are undermining public health and destroying the environment and climate stability. They recognize the huge profit potential in the fast-growing organic and natural markets. They want our business. If we stop buying their organic and so-called “natural” brands, they know there’s a good chance we’ll find alternative brands. We might never look back.
America’s Traitor Brands can redeem themselves. All they have to do is publicly – and financially – support the consumer’s right to know about GMOs, beginning with I-522 Label It WA, a Washington State labeling initiative planned for November 2013. And while they’re at it, they should tell their parent companies to stop opposing our right to know.
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