(Market Watch) Exactis data leak reportedly contained detailed information on 230 million consumers.
A little-known Florida company may have exposed the personal data of nearly every American adult, according to a new report.
Wired reported Wednesday that Exactis, a Palm Coast, Fla.-based marketing and data-aggregation company, had exposed a database containing almost 2 terabytes of data, containing nearly 340 million individual records, on a public server. That included records of 230 million consumers and 110 million businesses.
“It seems like this is a database with pretty much every U.S. citizen in it,” security researcher Vinny Troia, who discovered the breach earlier this month, told Wired. “I don’t know where the data is coming from, but it’s one of the most comprehensive collections I’ve ever seen,” he said.
While the database apparently does not include credit-card numbers or Social Security numbers, it does include phone numbers, email and postal addresses as well as more than 400 personal characteristics, such as whether a person is a smoker, if they own a dog or cat, their religion and a multitude of personal interests. Even though no financial information was included, the breadth of personal data could make it possible to profile individuals or help scammers steal identities.