The brand geniuses at Nestlé USA want your money. That’s why they sell organic Gerber-brand baby food and Sweet Leaf Tea, brands designed to appeal to health-conscious consumers like you. To capture a share of the growing market for organics.
Trouble is, the corporate leaders at Nestlé also don’t want to have to label the genetically engineered ingredients in any of their non-organic brands. But they don’t want you to know that. So they contributed more than $1 million to the NO on I-522 campaign by funneling it through the Grocery Manufacturers Association’s “Defense of Brand Strategic Account,” a secret and, as it turns out, illegal slush fund.
Time to tell Nestlé Chairman and CEO, Paul Grimwood (pictured), and Corporate & Brand Affairs, Hannah Coan, it’s not nice to lie to consumers. So you’ll be buying your organic baby food and organic teas somewhere else, thank you very much.